Overview
We are
seeking a highly skilled and experienced Marketing Strategic Planner to join
Our video marketing team.
As the
landscape of streaming video services evolves, particularly on connected
devices, we need an individual who can partner with internal teams to develop
and execute strategies that maximize our presence and engagement across various
platforms. This role is crucial in ensuring our content reaches the right
audience at the right time, driving growth and brand recognition.
Responsibilities:
1.
Collaborate closely with paid media and partner marketing teams to design and
implement paid media strategies that meet acquisition and engagement goals on
living room and connected devices (e.g. smart TVs, gaming consoles, streaming
sticks, and other emerging platforms).
2.
Create media briefs that outline core campaign objectives, content
prioritization, creative approach, messaging, and learning agendas.
3.
Working with cross-functional teams to integrate the content pipeline and
prioritization, target audience, various service offerings, and data-backed
insights into media plans and strategies.
4.
Work with media and analytics teams to synthesize data into actionable plans
and illustrate the contribution of connected device investment towards customer
paid plan growth.
5.
Manage and consult on media budget allocations and be able to rationalize
shifts in investment direction.
6.
Work with the internal media team to manage relationships with streaming
platforms, device manufacturers, and other relevant partners to negotiate
terms, secure placements, and drive promotional opportunities.
7.
Stay informed about technological advancements and innovations in the streaming
media landscape, providing insights and recommendations for future strategies.
Qualifications:
1.
Bachelor's degree in Marketing, Communications, Business, or related field;
advanced degree preferred.
2.
Proven experience in digital paid media and paid media strategy/planning.
3.
Experience in streaming services, or related industries, with a focus on
strategy development and implementation are a plus.
4.
Strong understanding of connected devices and streaming platforms, including
their functionalities, user experiences, and audience behaviors.
5.
Demonstrated ability to analyze data and metrics to drive strategic
decision-making and optimize performance.
6.
Excellent communication and negotiation skills, with the ability to build and
maintain relationships with key stakeholders.
7.
Creative thinker with a passion for innovation and staying ahead of industry
trends.
8.
Highly organized with strong project management skills, able to prioritize
tasks and meet deadlines in a fast-paced environment.
9.
Proficiency in Keynote and familiarity with data analytics tools; experience
with streaming analytics platforms is a plus.
